Wedding Ring

A wedding ring is one of the most important purchases of your life. And while the love it symbolizes is the most important thing, a beautiful ring can be a joy forever. So where do you go to find the perfect wedding ring?

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There are lots of choices out there, including on the internet. If you’d like to purchase online, we’ve found 11 websites to buy wedding rings. And we’re going to tell you everything you need to know about what they offer.

So let’s take a look at what’s out there!

Best Place to Buy Affordable wedding rings and band sets

1. Brilliant Earth

Brilliant Earth 

Brilliant Earth offers a stunning and distinctive range of wedding rings for both men and women. And they also take pride in being an ethical supplier. If you want to be sure the ring at the heart of your special day has been sustainably created, they’re a great choice.

Women can choose from beautiful designs in yellow, white or rose gold, or platinum. Simple elegant bands mingle with ornate designs embedded with diamonds or sapphires.

For men, tungsten and meteorite are added to the choice of metals. And for those who like their bling, discreet diamond and sapphire-set versions are available too.

All the stones are “Beyond Conflict Free”, with suppliers hand-picked to ensure every jewel can be traced to its source. Metals are primarily recycled to reduce the environmental impact of mining.

The website also allows you to call on the expertise of master jewelers to help you choose your ring. Book a 50-minute virtual appointment for a curated, one-to-one browsing experience.

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2. Blue Nile

Blue Nile

Blue Nile’s dazzling selection of wedding bands includes offerings from designers like Monique Lhuillier, Bella Vaughan and Zac Posen. And of course, there’s Blue Nile’s own range of rings too.

Wedding bands come in platinum or yellow, white or rose gold for women, with the same plus tungsten for men. There are engraved bands, plain bands, bands set with diamonds, and bands set with other gemstones.

There are rings at all price points, including special orders of the most expensive options. Blue Nile also offers some great seasonal discounts, so if you have the time, it’s worth waiting for a sale.

There’s lots of useful information on the website too. Topics include choosing your wedding and engagement rings, and how to find your ring size. There’s a helpful tool to match engagement and wedding rings, and experts ready to answer questions whilst you’re online.

Last but not least, you won’t have to worry about your diamonds helping to fund conflict around the world. Blue Nile is fully signed up to the Kimberley Process, which traces stones around the globe. The company also supports responsible gold mining.

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3. James Allen

James Allen

James Allen offers an impressive suite of services to go alongside their wide collection of wedding bands. Choose a ring from their website, and you’ll get free delivery, free engraving, and even one free resize in the first year. You won’t even have to pay for the return shipping.

You’ll also be eligible to have your jewelry cleaned for free every six months. And with a few exceptions, you’ll also be able to get settings tightened, repolishing, and rhodium replating without charge. The after-sales service really is impressive.

All their wedding rings can be viewed in 360 degrees on the website. Both men and women can choose between rose gold, platinum or 14 or 18 karat yellow and white gold.

Women’s options include plain or stackable rings, many with diamond and sapphire embellishment. Men can also have tungsten, tantalum, cobalt chrome, titanium, and even ceramic. Choose from plain designs or those set with white or black diamonds or sapphires.

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4. Angelic Diamonds

Angelic Diamonds

Angelic Diamonds are a great choice for any woman looking for a wedding ring that’s a bit different. There’s the usual range of bands in white, yellow, rose gold or platinum, for both men and women. But both sexes can also choose a ring in palladium.

You can browse the site according to your chosen metal. All three shades of gold are offered as either 9 or 18 karats. Or if you prefer to start from the design, choose from plain or diamond set categories for men and women.

If you want a ring to be made to your own design, they can do that too. And if you already have your engagement ring, their “Wed-Fit” service will make a wedding band to fit it perfectly.

All rings come with a 30-day money-back guarantee and a luxurious gift box to present your ring in style.

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5. Diamonds Direct

Diamonds Direct

As the name suggests, the emphasis here is on wedding bands set with diamonds. There are, however, some options without stones, and some with simulated diamonds too. If you want the look of diamonds without the price tag, there are some great options here.

Most rings are available in a choice of different colors and grades of gold, plus platinum. Unfortunately, there’s no way of sorting by the kind of metal. You’ll need to select your ring design before seeing what’s available.

There’s a good range of complimentary after-sales services, including cleaning, sizing and insurance appraisals. The shipping of online orders is fast and free, and there are financing options available to spread the cost.

This is a good choice for any US shoppers serving in the military or as paramedics, police, nurses or firefighters. You’ll be eligible for 15 percent off your purchase.

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6. Etsy


Silver, gold, platinum, tungsten, titanium, wood, diamonds and colored stones – Etsy have wedding bands for all tastes. And you’ll buy from smaller, independent retailers. If you’re looking for something no-one else will have, it’s a great place to browse.

The downside is that unless you know exactly what you’re looking for, searching can take a lot of time. Even so, there are some useful filters to help you narrow down the results. There are options for vintage or hand-made rings, stones, styles, materials, and even themes.

Shipping costs and returns policies will vary by seller, so check the details carefully before you buy.

And make sure you know what you’re getting. Some rings that look like diamonds are actually moissanite. Moissanite is made in a lab, rather than being mined from the earth. It’s still beautiful and it’s far less expensive – but if you want a real diamond, it’s not the same thing.

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7. Custom Made

Custom Made

If you want a ring that’s completely unique, why not consider designing it yourself? Custom Made is a website that enables you to do exactly that.

If you’re worried that a bespoke ring will be too expensive for your budget, don’t be. Custom Made pride themselves on their finished products being comparable in cost to ready-made jewelry.

The process begins with a conversation between you and a designer. They’ll be able to give you an idea of the final cost with only a few details, so you’ll know what you’re likely to spend.

Your designer will talk through options and will often produce some sketches. There’s no cost for this.

You won’t need to pay anything until you get to the stage of a 3D model of your ring being produced. At that point, you’ll be asked for a small deposit. That’s not refundable, but will count towards the cost of your ring if you decide to go ahead.

Check out the website for lots of examples of completed projects.

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8. Ylang 23

Ylang 23

If you’re looking for a designer wedding ring, check out Ylang 23. This great website offers wedding bands from no fewer than thirteen designers including Anna Sheffield, Kataoka, Ileana Makri and Retrouvai.

There are options with diamonds and gemstones of all colors. Do you like the idea of a ring with your initials carved through it? Three layers of diamonds? A curve to fit your engagement ring? All are possible here.

Prices vary from relatively modest to extremely expensive. The choice isn’t as wide as you’ll find on some other sites. But if you love the idea of a renowned designer crafting your ring, it’s well worth taking a look.

Your ring will arrive beautifully gift wrapped, and all shipping is free of charge. Payment plans and financing options are available too, to help spread the cost of your rings. And you’ll even get points with your purchase, which can be put towards your next piece of jewelry.

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9. Adiamor


Family company Adiamor offers a huge range of wedding bands for both men and women. They’re primarily made from traditional precious metals – white, yellow and rose gold or platinum. There’s a choice of 14 of 18 karat options for the gold.

There are one or two different finishes too. Amongst the men’s wedding rings is a 14 karat white gold ring finished in matte black rhodium.

Both men and women can choose plain bands or designs embellished with diamonds. There’s a wide range of colored gemstones too, including rubies and blue, pink and yellow sapphires. A helpful search function helps you to select your ring according to design, width, price and metal.

Adiamor is committed to responsible gold mining, and their diamonds are certified to be conflict-free. The packaging is sophisticated too. Your ring will arrive in a rosewood box with a cream leather interior. Adiamor will add a ribbon on request.

You’ll also get a lifetime of free maintenance, including polishing, tightening of stones, and rhodium plating. All you’ll need to pay is a nominal fee for shipping.

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10. Revolution Jewelry Designs

Revolution Jewelry Designs

Revolution Jewelry Designs are specialists in wedding bands for men made from unusual substances. As well as platinum, gold and silver, you can choose from tantalum, Damascus steel, wood – even dinosaur fossils! All are designed to be both distinctive and hard-wearing.

The highlight of the collection is surely the dinosaur bone rings. These are made from agatized dinosaur bone found in the area of the US known as the “Four Corners”. This is where Arizona, Utah, New Mexico and Colorado meet.

All fossils are collected from privately owned land, so everything is legal and above board. And only those that are damaged or too small for museum display are used.

There’s an amazing array of designs on offer, incorporating an astonishing combination of materials. If you still can’t find what you like, you can get your ring designed for you. A useful online form takes you through a series of questions, and you’ll receive a quote within a few hours.

Buy one of these rings and you’ll get free servicing for life. That includes refinishing and repair, but you’ll need to pay for any replacement stones required.

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11. E Wedding Bands

E Wedding Bands

E Wedding Bands are the online specialists when it comes to wedding bands. The materials on offer include gold of all colors, platinum, palladium, silver, tungsten, cobalt chrome, titanium and ceramic. You’ll be spoilt for choice!

There are some excellent bargains for both men and women to be had in the clearance sections too. Note that if you’re buying one of these rings, all sales are final. So make sure you get the right size if you’re buying a titanium or tungsten ring. You won’t be able to get those resized.

Even fully priced, though, the rings here offer excellent value for money. There are diamond options as well as plain metal bands. And you can create your own ring with your choice of metal and design.

White and yellow gold bands are available in 10, 14 and 18 karat. Rose gold is available in 14 and 18 karat only. Rings can be engraved to add a special touch.

If you’re not in a rush, shipping is free for delivery within three to five days. Faster options are available for a charge. And you’ll be able to return your ring for a refund within 30 days. You will, though, need to pay the shipping for that yourself.

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Ready to choose the perfect wedding ring?

There are a host of brilliant online options to choose your wedding ring. And with designer names, vintage offerings, unusual materials and great after-sales service, there’s something to suit everyone.

We hope you find the perfect rings to symbolize your love and commitment. Enjoy wearing it on your big day and into the future!

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